THE MARKETING AND PUBLICITY PACKAGE
Making sure people know about your show using Marketing and Publicity.
The Ugly One, Griffin Theatre Independent, 2011
Marketing your show well and getting good publicity is vital to an independent production. While a Publicist will target the media through editorials, reviews and some listings. Marketing a show well also means you have a great image, lots of flyers and posters, giveaways, advertising and a social media presence (facebook and twitter). Arts Radar has marketed over 30 shows and has created a basic package that will:
Provide a marketing template
Arts Radar will work with you to put together a marketing plan to best promote your production.
Produce great marketing material
Supply a graphic designer who will produce designs for your flyers, posters, advertisements and online images.
Database promotions
We will make sure that your show is promoted to over 20,000 people on arts and what’s on website listings and to arts organization databases including a main feature in the Arts Radar newsletter, facebook and twitter.
Publicising your show
Arts Radar can help you find a publicist and advise on how best to go about getting word out about your show. (NB cost of a publicist is additional)
Cost – $450.00
Cost of Graphic Designer – $300 (not including images)
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